In today’s digital age, attention spans are shorter than ever. Yet, the need for businesses to connect with their audience remains paramount. This is where corporate videos step in, offering a powerful tool to tell a brand’s story, engage viewers, and achieve marketing goals.
But what makes a corporate video truly exceptional? Here, we delve into 10 award-winning corporate videos that showcase the magic formula of impactful storytelling, leaving a lasting impression on viewers.
1. DOVE: #TURNFORGOOD (2017)
This short film by Dove tackles a powerful message – the damaging effects of body image anxieties on young girls. The video uses a social experiment format, highlighting the internal struggles girls face when presented with distorted body perceptions. The emotional resonance and call to action for positive change propelled this video to win numerous awards.
2. GOPRO: BE A HERO (2014)
GoPro doesn’t need to boast about the features of its action cameras. This award-winning video showcases the raw power of user-generated content, featuring breathtaking and adrenaline-pumping footage captured by GoPro cameras. It perfectly captures the brand’s adventurous spirit and inspires viewers to capture their own epic moments.
3. JOHN LEWIS CHRISTMAS AD 2018: THE BOY AND THE PIANO (2018)
John Lewis‘ heartwarming Christmas ads are a yearly tradition in the UK. This particular video tells the story of a young boy who discovers a love for playing the piano. The emotional build-up and festive charm resonated with audiences, making it a viral success and award winner.
4. IKEA: THE TYPOGRAPHY SONG (2014)
Ikea’s catchy and visually engaging video uses typography to depict the challenges of assembling furniture. The clever use of animation and humor makes the ad not just memorable but also provides helpful tips in a lighthearted way.
5. ALWAYS: #LIKEAGIRL (2014)
This powerful video by Always tackles gender stereotypes associated with the phrase “like a girl.” The video juxtaposes strong women with how society perceives actions done “like a girl.” This thought-provoking campaign won numerous awards and sparked a global conversation.
6. LAND ROVER: THE LONG WAY DOWN (2007)
Land Rover’s “The Long Way Down” series follows Ewan McGregor and Charley Boorman on epic motorcycle adventures across continents. The stunning visuals showcase the durability and performance of Land Rover vehicles while captivating viewers with a spirit of exploration.
7. SAMSUNG: LIFE IS UNSTOPPABLE (2016)
This inspiring video by Samsung features a Paralympic athlete and his journey to overcome physical limitations and achieve sporting excellence. The video celebrates human potential and the power of technology to support it.
8. CHIPOTLE: THE SCARECROW (2013)
Chipotle’s animated short film tells the story of a scarecrow who witnesses the harsh realities of industrial farming. This powerful allegory raises awareness about sustainable food practices and resonates with viewers concerned about ethical food production.
9. MAILCHIMP: DID YOU KNOW MAILCHIMP? (2014)
This humorous video from MailChimp takes a lighthearted approach to introduce the email marketing platform. With a catchy song and memorable visuals, the video effectively conveys MailChimp’s services in a fun and informative way.
10. SLACK: THE FUTURE OF WORK (2015)
Slack’s animated video humorously depicts the frustrations of traditional workplace communication. It then showcases how their platform fosters collaboration and streamlines communication, making it a valuable tool for modern workplaces.
These are just a glimpse into the vast array of award-winning corporate videos. Let’s explore various categories and the power they hold:
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Brand Awareness: Videos like GoPro’s “Be a Hero” and Land Rover’s “The Long Way Down” effectively showcase the brand’s essence and values, leaving a lasting impression on viewers.
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Emotional Connection: Videos like Dove’s #TurnForGood and John Lewis’ “The Boy and the Piano” evoke emotions and create a deeper connection with the audience, fostering brand loyalty.
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Product Demonstration: Ikea’s “The Typography Song” cleverly uses humor to demonstrate the benefits of their products.
Social Impact Videos like Chipotle’s “The Scarecrow” and Always’ #LikeAGirl highlight important social issues, positioning the brand as a responsible entity
