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Baker By Chance

OUR USP & STRENGTHS

  • Customized Content Strategy: Focused on seasonal promotions, behindthe-scenes content, and customer testimonials to build authenticity and trust.
  • Creative Storytelling & Brand Alignment: Developed a visually compelling narrative that perfectly aligned with Bakery by Chance's brand identity, showcasing their artisanal products and cozy ambiance.
  • Showcasing the Bakery's Unique Personality: Created content that not only showcased the products but also the overall experience of visiting the bakery.
  • Client Collaboration & Satisfaction: Delivered a seamless experience from start to finish, making the shoot enjoyable and stress-free for the client.
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Overall Brief

Industry

Food and beverage industry, specifically within the bakery and confectionery segment.

Vision

Quality, creativity, and indulgence in the bakery industry.

Film Goal

To craft exceptional, baked goods that delight customers,while driving sustainable growth

Challenges faced

Limited Shooting Time Frame

  • Challenge: The bakery’s limited space made it difficult to style and capture wide-angle shots, restricting the variety of content we could produce.
  • Solution:We focused on close-up shots and creative angles to emphasize the texture and details of the baked goods.

Chef Absenteeism Leading to Operational Strain

  • Challenge: During the shoot, most of the chefs were absent, leaving the entire workload on one chef.
  • Solution: We transformed this challenge into a compelling narrative for social media. We captured the single chef’s hard work and dedication, creating behind-the-scenes content that highlighted their passion and expertise.

Frequent Relocation Of Shoot Locations

  • Challenge:The shoot faced disruptions due to frequent relocations of the bakery’s production and preparation areas, making it challenging to maintain consistency in the visuals and workflow
  • Solution:We embraced the changing locations as an opportunity to showcase the bakery’s flexibility and creativity. By documenting the different setups and highlighting how the team adapted to new environments, we created a series of engaging, behind-the-scenes posts.

Time Delays Due To Operational Challenges

  • Challenge: The combination of chef absenteeism and frequent location relocations led to significant time delays during the shoot, disrupting the planned schedule and risking delays in content delivery.
  • Solution: We used the extra time to craft engaging captions and narratives around the challenges, emphasizing the bakery’s dedication to perfection

PROJECT HIGHLIGHTS

Showcased Baker By Choice a premium bakery brand operating in the competitive food and beverage industry, known for its artisanal, handcrafted baked goods that cater to both traditional and modern tastes.
Highlighted the chef’s dedication through behind-thescenes content, turning the challenge into a relatable and engaging story
Showcased the bakery’s adaptability by documenting the moves, creating dynamic and engaging content that emphasized their resilience
Created a visual style guide and templates to ensure cohesive branding, making the content instantly recognizable and strengthening brand identity.