Influencer marketing has taken over the world and Indian women influencers are leading the charge. They’re not just creating content—they’re building brands, growing businesses and setting trends.
But how are they doing it? In this post we’ll see how Indian women influencers are using their platforms to build powerful brands following the PAS (Problem-Agitate-Solution) framework.
The Problem: The Changing Face of Marketing
The old ways of marketing don’t work any more. TV commercials, print ads and billboards don’t reach a highly engaged audience like they used to. Consumers are tired of being bombarded with one size fits all advertising. They want authenticity and relatability things they find in social media influencers.
Female influencers, especially in India have built a deep connection with their audience. Whether its beauty tips, fashion advice, lifestyle content or motivational posts, these influencers offer something brands and advertisers can’t trust.
