In today’s competitive film industry, marketing your movie is as important as the movie itself. It doesn’t matter if you’re an independent filmmaker, or someone working with a big production house. If you don’t market your films properly, it’ll all be over before you even know it.
Here at Forever Big Entertainment Delhi, we know just how critical strategic marketing is in order to get your movie in front of as many eyeballs as possible.
Here, we present the strategies that have been proven able to boost your film marketing campaign so that your movie can reach a wider audience.
1. Create a Compelling Trailer
A well made trailer is often the first connection your movie will have with an audience. It’s a taste of what you’ve made that should excite and entice them but without spoiling the meal. It should make an emotional impact, be that through excitement, intrigue or sheer curiosity, and ultimately leave them hungry for more.
Upload the trailer on platforms such as YouTube, Facebook and Instagram. Also, remember to optimize your video with keywords such as “upcoming movie trailers 2024”, “best film trailers” and “new Bollywood movie releases”.
2. Leverage Social Media Marketing
Social media platforms like Instagram, Facebook, Twitter and TikTok are necessary for film marketing. You will have to ensure to make some interesting posts that can include some behind the scenes or cast fun videos or even a glimpse from your movies.
Hashtags like #NewMovieRelease, #FilmPremiere and #BollywoodFilm, can however be used to increase your visibility. Reply to comments, use Q&A’s, polls or contest and keep the excitement going!
3. Influencer Collaborations
Reviewers on YouTube, movie reviewers, and other social media influencers can really help you to get more people exposed to your movie. If these influencers have enough followers, you can work with them too make some content out of your movie (e.g. trailer reviews, reacting to sneak peeks) or even invite them to a private premiere.”
Make sure you are reaching out to influencers in the same niche as your movie genre. If your movie is an action packed flick, partnering with fitness or lifestyle influencers would be perfect. If it’s a romantic movie looking into influencers in the relationship or even entertainment niche would do great.
4. Utilize Paid Advertising
Pay-per-click (PPC) advertising is one of the quick methods to achieve better reach for your film. Google Ads, Facebook Ads, YouTube Ads, etc., are the most popular ad platforms and can let you address a particular group according to their age, location, interests and more. You can deploy video ads with your trailer, poster or interviews and link onto your movie’s website or social media pages.
Being a publisher, you publishers, target keywords like “Bollywood movie releases 2024”, “film premieres near me” and “new movie trailers” in your campaigns to bring more audience on your content.
5. Build a User-Friendly Website
You need a website for your film that includes all the necessary information about your film including release date, trailers, cast and crew bios, news updates and shareable content that users can easily post to their social media.
For SEO, include keywords like “upcoming Bollywood movies”, “new movie releases 2024”, and “movie trailers in Delhi” in the meta tags, page titles, and descriptions to rank higher on search engines.
6. Host Exclusive Events and Premieres
Organizing exclusive premieres and screenings is a great way to generate buzz around your movie. Invite media, influencers, and key industry players to attend these events and share their experiences on social media. This can significantly boost your movie’s exposure.
At Forever Big Entertainment, we often host private screenings in Delhi, and this approach helps us create a ripple effect that reaches beyond the event attendees, especially when combined with press coverage and influencer posts.
7. Leverage OTT Platforms
With the rise of OTT (Over-The-Top) platforms like Netflix, Amazon Prime, and Disney+ Hotstar, filmmakers now have more avenues to reach global audiences. You can choose to premiere your movie on these platforms after its theatrical release or even opt for a direct-to-OTT release, depending on the distribution strategy.
OTT platforms come with built-in audiences and their marketing algorithms help push your movie to a broader audience. Keywords like “new movies on Netflix”, “latest Amazon Prime releases”, and “Hindi films on OTT” should be integrated into your film’s online content to enhance visibility.
Conclusion
Marketing a movie requires a blend of creativity, strategic planning, and understanding your audience. These 7 proven film marketing strategies can help you expand your movie’s reach and ensure a successful release. At Forever Big Entertainment, we believe in the power of effective marketing to elevate films and create a lasting impact.
